Skylark needs a recognizable, clear, and flexible font. It needs to match the down to earth style of the brand and work in a variety of situations. for the most part, hand written and printed text would work for titles, looking approachable and creative. I texted out different ways of writing “Skylark” to give myself an idea… Continue reading Fonts

Visuals + client feedback

From the thumbnails I created, I went on to start designing variant logos to put forward to the Skylark board. I took inspiration from the simple design of the Yokoland logo, which is a bird-like creature encased in a circle much like some of the designs I had drawn out previously. The first piece of feedback I was given from the… Continue reading Visuals + client feedback